To be a successful global leader in sustainable, best-in-class innovative water analysis technologies and services which safeguard water for everyone, every day.





We will achieve our vision by focusing on four strategic pillars and by striving for a fair and safe environment where everyone feels belonging and empowerment. Combined, this will form the foundation of our success and underpin our work moving forward.

Our Key Strategic Pillars


Driving external focus and winning with key global customers. We are the preferred choice for our customers because we understand their needs and exceed their expectations by outperforming the competition with category–defining products and services.


Driving market-leading innovation. We develop innovative and sustainable solutions through productively challenging ideas, listening to alternative views and generating creative resolutions, to meet our customers current and future needs. We do this whilst minimising the impact on the environment and complying with applicable regulatory requirements.


Driving operational excellence and continual improvement of business processes. We deliver the highest levels of quality assurance and customer service. We focus on increasing efficiency, operating sustainably and minimising unnecessary cost.


Creating a diverse, engaged, and high performing organisation. We all focus on developing an inclusive, responsive and informed workforce and nurturing talent fit for our ambitious future.

Our Values


Together, we can achieve more.

Support others by openly sharing knowledge, experiences and information so that together we can achieve more. This extends to everything we do, from creating proactive relationships with suppliers and customers to working collaboratively as one inclusive and diverse team. We shout about our successes and openly encourage and inspire each other so that we meet our goals, celebrate our wins and enjoy a positive working environment.


True to ourselves and our vision.

We act with integrity and honesty, creating a transparent, psychologically safe working environment where there is genuine trust. We treat everyone with dignity and respect and empower employees to make the right decisions for all internal colleagues, external customers and suppliers, with the health, safety and wellbeing of our employees as our highest priority.


Taking responsibility and accountability.

We empower our employees and utilise everyone’s skills, knowledge and experience to get the best results for the development of our business. We lead by example, taking responsibility and accountability for our own performance and decisions and their impact on the business and our colleagues. Regardless of our role within the company, each and every one of us will play a leading role when necessary.


Pro-active and passionate.

We work with enthusiasm, pace, energy and flexibility. We set challenging goals and always ask ourselves if there are new or better ways of working so that we continually learn and develop. We use our know-how to strive to do things right first time for the benefit of our business and customers, simultaneously driving continuous improvement in everything we do.

External Focus

Watching, Understanding and Winning.

To be at the forefront of our market by having a full understanding of our customers’ needs and expectations, by gathering and acting on competitor insights and by replicating best practices in our job roles. We strive to be pro active, innovative, attentive and responsive, adapting to the changing world and finding improved and more sustainable ways to deliver our products, services and solutions.